Baseball fans, get ready to chew on this: New York Yankees captain and hometown hero Aaron Judge is stepping up to the plate in a whole new way — and this time, it’s for the kids.
In a historic first, Judge will be the first Major League Baseball player ever featured on a Big League Chew pouch, thanks to a new collaboration between the iconic bubble gum brand and his nonprofit, the Aaron Judge ALL RISE Foundation.
Grand Slam Grape, will be available in early July 2025 at bigleaguechew.com, Dick’s Sporting Goods, Costco, and other select national retailers. Most importantly, a portion of the proceeds will benefit the ALL RISE Foundation, helping underserved youth across the country.
“Big League Chew has always been more than gum—it’s a part of the game. I chewed it as a kid, and now being on the pouch is surreal. It’s a full-circle moment and an honor,” said Aaron Judge. “Even more meaningful is using this platform to support the work we’re doing through the ALL RISE Foundation.”
Judge’s foundation focuses on supporting young people through educational incentives, mini-grants, and character-building programs. The new Big League Chew collaboration will expand that mission even further.
“This will have a direct impact on helping us grow our programs and initiatives,” Judge explained. “It will allow us to give more support through our Mini-Grants to organizations that help young people reach their unlimited potential.”
The collaboration also marks a major moment for Big League Chew, which was “born in the bullpen” in 1977 and has become a fan-favorite for generations of baseball lovers.
“This is a big-league moment in every sense,” said Brian Bailey, Managing Partner of Big League Chew. “Aaron Judge is a modern icon of the game, and his character is one of integrity and generosity. He brings the same sense of fun, authenticity, and wow-factor to the game that Big League Chew has always stood for. Having him on a pouch is the perfect way to celebrate our baseball roots and connect with today’s fans.”